In 2010 supermarket giant Coles committed to making all its own brand pork, bacon and ham products sow stall free by 2013. Coles' decision will help reduce needless suffering of mother pigs who are confined in tiny metal crates for months on end — often for their entire pregnancies.
The announcement followed years of public awareness campaigning by Animals Australia, which has forced a consumer-driven shift away from the cruel devices. This has also been reflected by similar state government and industry announcements. Coles' recognition of the growing consumer objection to the use of cruel sow stalls sets an important precedent that should be followed by all supermarket chains.
Please help urge Woolworths, IGA and Franklins to follow Coles' lead and use their power to help end the suffering of mother pigs in sow stalls.